COMPANY

HISTORY

WATANABE & CO., LTD. started out on 17th August 1962 by Takara Watanabe, the present consultant-aged 35 then-and Kiichi Nagashima, the last chairman-aged 23 then-, aiming to import European clothing materials, at 2 chome Kandasuda-cho Tokyo. Kandasuda -cho at that time was the centre of the men's clothing business, with a number of companies treating men's clothing materials gathered. Ready-made clothes could seldom be seen then; we sold our imported products mainly to the tailors or wholesalers of the materials in the town.
1962
WATANABE & CO.,LTD. was established.
1970
We started working as a Japanese sole agent for the European makers of clothing materials. We had produced sufficient results and obtained the trust of the makers; we operated import business at the same time.
1975
We started importing the lace made in the UK, France and Switzerland. In recognition of our import business of the clothing materials and so forth, we were allotted a quota of the import of European lace, which was one of the import restricted goods at that time.
We sold it mainly to the wholesalers of the women's clothing materials.
1976
We started working as a Japanese sole agent for the European makers of lace. Because we were allotted the quota, lots of lace makers offered us a position as their agent.
1981
We started exporting domestic clothing materials and lace, mainly to Australia and New Zealand, and to Hong Kong and Singapore as well.
1985
We had to stop exporting because of the strong yen due to the Plaza Accord.
1986
We started selling the imported clothing materials and lace directly to the apparel makers. We established more relationship with the brands like BIGI, NICOLE and JUN that were famous for their designers and characters, which was in fashion at that time.
1989
We started to work as a sole import agent for the European women's clothing, men's clothing and fashion accessories. (knitwear, scarves, leather shoes, little leather accessories and so on) Our business had contained only clothing materials until then. However, as we were introduced to the clothing and accessory makers mainly by the clothing material makers both abroad and domestic, we started to have a relationship with them.
We sold the clothing and accessories to SHIPS, BEAMS, UNITED ARROWS, BARNEYS JAPAN and so on, which were making a rapid and remarkable achievement as a specialized shop offering import goods.
1998
We moved our office to 5 chome, Minami-Aoyama, Minato Ward, Tokyo. (our present office)
2000
We opened TAMPICO EN FRANCE, the predecessor of the present retail business, in one corner of a showroom.
2005
We opened W-Number, our directly-managed store, at 5 chome, Minami-Aoyama, Minato Ward, Tokyo.
2005
We opened Waternavy, the predecessor of the present online business.
2007
We unified the name of our store, W-Number and Waternavy to DECENTAGES.
We made our concept, "A proposal for the European quality of life", and named our stores after the words "Decent" and "Heritage".
In April of the same year, we opened DECENTAGES Marunouchi, which is our directly-managed store on the second floor of the Shin- Marunouchi Building.
2012
We celebrated our 50th year in business.
As it was our 50th year, we founded "the Project to think about the future of WATANABE & CO.,LTD." and started to have more opportunities to think about WATANABE & CO.,LTD. in the company. Based on our fifty-year history, and by specializing in the UK to be highly professional in the field of the UK, we aimed to offer more value to the society, which is our policy.